Northstone

AI your team actually adopts. For lean, fast-growing companies.

Move faster with the team you already have.

The model is 10% of the job, and everyone can buy the same one. Most AI projects start there, at the top. We start with the system your company runs on: one source of truth, then workflows rebuilt around how the work really happens, then AI on top.

Schedule a free call

Or take the 5-minute operations check

A focused 30-minute call. Leave knowing your three highest-leverage AI opportunities.

No pitch. If we're not a fit, we'll tell you.

MARKETINGSALESOPERATIONSPRODUCTFINANCE

Running in production, not in a pilot

16

AI assistants in daily use at Hulken

1,800+

recorded hand-offs between them

20+

spreadsheets replaced by one connected system

Every number is from a live client system.

The model is the easy part. Making it work inside your company isn't.

The model is the same one your competitors have. Most AI fails for a different reason: the tools never integrate into how the company actually runs. They sit next to the workflows, next to the data, next to the people, and quietly get ignored. That is not a model problem. It is an operating problem, and it is the part we build.

Three layers, built bottom up

03AI on top

Assistants that read from the clean system, draft the next move, and write back where your team already works.

02Redesigned workflows

Rebuilt around how the work really happens, not around how the old tool made you do it.

01One source of truth

So the company stops arguing about whose number is right.

Each layer only holds if the one beneath it is solid. Most AI projects start at the top.

AI is not the transformation. It's the multiplier.

Put a brilliant agent on top of a messy company and nothing changes. Put it on top of a clean operating system and it becomes something your team can't work without.

CLIENT STORY · HULKEN

How Hulken runs $70M+ with a team of under ten.

When Hulken came to Northstone, the brand was scaling fast and coordination was breaking: inventory signals in one system, marketing in another, decisions lost in chat threads. We rebuilt how the company runs: one source of truth, redesigned workflows, and a network of AI agents on top. Decisions that took a week now happen in a day, and a team of fewer than ten is steering the brand toward $100M.

The approach comes from years of building operational systems inside AI startups, mid-market companies, and global enterprises. Now we build that same leverage for companies like yours.

See what we've built →

Honestly, it's the first time the whole studio runs on one system, built around how we actually work.

Arielle Tayar, Founder, WHIP

Revenue

$70M+

Team

Under 10

Decisions

1 week → 1 day

AI assistants

16 in daily use

Free playbook

The 90% Problem.

Why most AI fails, and the operating system that makes it work. A short, honest read for operators considering AI.

  • Why most AI pilots never pay off
  • The 90% everyone skips: the workflows, the source of truth, and the adoption
  • The order to build it in, from first quick win to full system

We'll only use your details to send the playbook and reply to you. See our Privacy Policy.

What changes when the system is right.

  • 01Decisions in hours, not weeks.
  • 02More output from the same team, no new headcount.
  • 03One source of truth the whole company trusts.
  • 04Every task owned, every loop closed.
  • 05AI your team actually uses, every day.

How we work together.

A continuous loop, scoped to your business: assess, build, operate, then assess what's next. Most companies start with the free 30-minute call.

Who this is for. Founder-led and operator-led companies from ~10 to a few hundred people who want to move fast, keep the team lean, and get AI actually working.

01

Assess

See exactly where you are losing time, and where AI pays off first.

A focused diagnostic of how your company really operates.

  • We map where information is trapped, where work gets duplicated, and where decisions stall.
  • You get the highest-leverage places to fix, ranked by payoff.
  • You leave with a clear picture of your operating system and a plan, whether or not you build it with us.

Typical starting point A 2 to 4 week diagnostic.

Best for Leaders who want clarity before committing to a build.

You get An operating map, a ranked opportunity list, and a roadmap.

02

Build

Turn the plan into a system your team actually uses.

  • We redesign the workflows, build the systems of record, and stand up the operational backbone.
  • Then we layer AI in as the multiplier.
  • We work alongside your people and design for adoption from day one.
  • You own and understand what we hand over, not a black box.

Typical starting point A focused 8 to 16 week build on one function, then expand.

Best for Companies ready to turn the plan into working systems.

You get Redesigned workflows, a source of truth, AI agents and automations, and the training to run them.

03

Operate & Scale

Keep compounding as the company grows.

A hands-on partnership for teams that want an operator inside the business.

  • We keep the system sharp and refine workflows as you change.
  • We extend it into new functions.
  • We keep your AI current as the technology moves.

Typical starting point An ongoing monthly partnership.

Best for Teams scaling fast who want the system to stay ahead of them.

You get Continuous optimization, new workflow and agent development, and a partner who knows your operations.

The loop repeats for each new function.

You own it. No lock-in.

We build for handoff from day one: simple interfaces, trained champions, clear documentation. Your people can run the system without us.

We build on platforms you already pay for, not custom software you have to maintain forever. Where a script does the job, we use a script instead of an AI agent. After handover, keep us on to maintain and extend the system, or hand it to someone on your team.

Who you'll work with.

Or Amir

Or Amir

CEO

Or has spent his career inside operations, at high-growth startups and some of the world's most recognized companies. He leads the Northstone team that designs and builds your system.

The people who design your system also build it, so nothing gets lost between a strategy team and a delivery team. A dedicated Northstone team member works alongside your people on adoption until the system is part of how they work.

Board

Lee Rotenberg and Alex Schinasi lead Hulken, one of Northstone's first clients. After seeing the results, they backed Northstone and joined its board.

About Northstone →

Common questions

Questions we get a lot.

Find where work gets stuck, and where AI will actually pay off.

Schedule a free call

Or take the 5-minute operations check